Blog - Finnesse Communications Marketing and PR Pty Ltd

The 5 keys to create value for your market

Tue, 17 Aug 2010 00:00:00 -1000

1/5

1. Awareness – is the market you are targetting aware of the problem they are facing?

You can only sell what they want not what they need – so they must first be aware they have this

problem!

2. Relevance – how well do you understand their problem, and can you explain the problem better than they can?

You need to really get “inside their head” to feel their emotion, and to be able to articulate how they feel.

3. Market Size – how large is the market that you are targeting?

Niche are profitable, but you will be limited in growth if you select a very narrow niche with few participants.

4. Desire to change– are they actually looking to change, and are they actively seeking a solution to the problem?

Most businesses try to sell things to people that they don’t event realize they need ( and therefore don’t want)

5. Effectiveness – “Is your solution effective, and is it possible to prove it?

You need to present evidence that you not only have a solution, but that they will be able to implement it and solve their problem

For more details how to facilitate these 5 keys to create value please give us a call.

F.R.E.E. Audio CD: "How To Attract All The Clients You Need"

Thu, 05 Aug 2010 00:00:00 -1000

Fabienne Fredrickson, the Client Attraction Mentor and founder of ClientAttraction.com has a generous offer (well, free offer) that I think you'll really enjoy. She developed a step by step system for attracting clients to your small business - incorporating all the essential elements needed to ensure you have clients attracted to you. Fabienne is known for helping solo-preneuers around the world attract more clients, make more money and have more time off to enjoy it all. Fabienne has a FREE audio CD entitled "How to Attract All the Clients You Need." It retails for $24.95 and she is giving this away for FREE. Thousands of people have listened to it and have had dramatic results in their business as a result.

To get your copy of the free CD, please visit:

https://attraction.infusionsoft.com/go/CD/saturaunola

In this FREE audio CD Fabienne covers how she developed the system and reveals her secrets for attracting clients consistely and having your business work for you, as opposed to you always working for the business.

Here's that link again:

https://attraction.infusionsoft.com/go/CD/saturaunola

10 Key Tips for women for a carefree overseas travel experience

Fri, 15 Jan 2010 00:00:00 -1000

By taking some basic security precautions both prior to departure and while away, women travellers can greatly reduce the travel risks they might otherwise face.

Here are some helpful tips for women travellers on how to stay safe.

Pre trip:

Check travel advisory of the destiantion and register your details with www.smarttraveller.gov.au in Australia (check your relevant goverment body in your country of origin)
Take photo copies of all your travel documents, including your insurance. Keep them separate from the originals and e-mail all your details such as passport numbers, your itinerary etc to your own email address so you have duplicates.
Pack as light as possible and always pack your own bags. Do not offer to carry any parcels whose contents you may be unsure of. The penalties for possession of or trafficking in drugs in some countries can include long prison sentences or even death.
Before travelling, find out the general dress code for the country. Once you arrive, take note of what local women wear to get an idea of appropriate attire.
Use a handbag with an inner zippered pocket and a strong strap. Preferably, wear the strap across the body, to make it more difficult to steal. Consider wearing a money belt under your clothes.

On board:

Do not announce your final destination or length of stay to fellow passengers, as the information may be overheard.

On arrival:

Where possible arrange to be met at the airport by someone you know. If you are being collected by a driver always establish their bona fides by asking their name, enquire who they are waiting for and where they intend taking you.
Stay in a hotel or guesthouse on a residential street that has a number of restaurants and late-night stores located on it. This is far safer than staying in a corporate area that will be quiet at night and so less secure.
Never let on that you are travelling alone; inform inquisitive strangers that you are expecting your friend or meeting your partner.
Avoid wearing provocative, figure-hugging clothing. Unwanted attention can be also minimalised by wearing a wedding ring and avoiding eye contact.
Act confidently. Know where you are going and what you are doing, and walk with assurance. Confidence can be a major deterrent of criminal activities, such as petty theft and harassment.