News - Finnesse Communications Marketing and PR Pty Ltd

Risk and Recovery Strategies for Tourism Destinations and Businesses Conference 22 Jul

Fri, 28 May 2010 00:00:00 -1000

Satu Raunola one of the panelists at the

Risk and Recovery Strategies for Tourism Destinations and Businesses Conference

Venue/ Date - Graduate School of Business UTS Thursday 22 July 2010

1.30 pm- 6.30 pm Room B 538 Graduate School of Business, Quay St Ultimo

Introduction:

The tourism industry has been obliged to master the art of recovery from a wide range of crisis events which have disrupted the industry all over the world over the past decade. Terrorism, natural disasters, the global financial crisis, political instability, epidemics, pandemics and crime waves and most recently ash clouds from the eruption of the Eyjafajallayokull Volcano in Iceland have individually and collectively compromised the viability of tourism businesses and destinations. While many of these crisis events impact on businesses beyond tourism, the discretionary nature of a large portion of tourist activity makes it especially vulnerable to fluctuations in demand

Contingency and risk management are vital elements in managing the onset of a crisis and facilitating an expeditious recovery. This conference will focus on:

Demonstrating successful risk management strategies which ensure tourism destinations and businesses are prepared to manage the most likely risks to their reputation, marketability and viability.

Development and implementation of recovery strategies designed to expedite recovery and restore the reputation of tourism businesses and destinations. These will include addressing the problems which led to reputation damage, building cooperative relations with the media, involvement of stakeholders, building alliances, and recovery marketing campaigns which incentivise a resurgence of travel without resorting to deep discounts.

Dominant global trends in tourism have been the building of partnerships between governments and private sector. All tiers of government in Australia recognise that tourism has the potential to create wealth and employment on one level while showcasing the most positive elements of a destination to a global audience.

Maintaining the viability of tourism is now a high economic priority in many countries including Australia. Tourism employs 500,000 Australians. International visitors inject over $17 billion per annum into Australia's economy. Australians travelling within the country contribute well over $70 billion per annum to the tourism industry.

Crisis events severely compromise the economic and social benefits of tourism. While some crises are not preventable, the ability to have a risk management and a recovery strategy in place will expedite rapid recovery from crises and minimise the damage they cause.

UTS School of Leisure, Sport and Tourism is delighted to organise this conference in association with ANTOR and contribute to the discussion of these important issues which impacts on everybody associated with the tourism industry. At UTS conferences which address key issues in tourism are integral to our ongoing partnership with the tourism industry.

Program

1.30-2.00 Registration and welcome coffee

Session 1 Focus on Risk Management in tourism

2.00 -2.05 Welcome to Delegates Assoc Prof Simon Darcy

2.05-2.30 The Travel Insurance perspective on Tourism Risk

Karl Sullivan Insurance Council of Australia

2.30-2.55 Government Approaches to managing Risk for Australian Travellers

Greg Moriarty - Consular Division Department of Foreign Affairs and Trade

2.55 -3.20 The Australian perspective of tourism risk management

Geoff Buckley- Former CEO Tourism Australia, CEO Tourism Council of NSW

3.20-3.30 Question and Discussion Time

3.30- 3.40 Tea and coffee break

Session 2. Focus on Recovery Management in Tourism.

3.40-4.05 Recovery of Tourism Destinations and Businesses in the Pacific

Chris Flynn -General Manager. Pacific Region, Pacific Asia Travel Association PATA

4.05- 5.25 Successful Strategies for Tourism Recovery. Global Best Practice

Dr David Beirman - Senior Lecturer, Tourism. UTS

5.25-4.35 Question Time

Session 3

4.35 -5.40 Panel Discussion: Travel Industry Approaches to Tourism Risk and Recovery

The panel will comprise of leading travel industry identities representing:

Destinations, Cruising, Airlines, Accommodation, Media, Wholesalers

5.40-5.45 Wrap up and a vote of thanks to all speakers

5.45-6.30 Cocktails and networking

Panelists :

Mr Derek Sadubin: Centre for Asia Pacific Aviation - Airlines

Mr Peter Baily - General Manager Council for Australian Tour Operators

Ms Lynne Clarke Managing Director MSC Cruises

Ms Anna Guillan Executive General Sales Manager Seles and Marketing Voyagers Hotel and resorts

Ms Satu Raunola- CEO Finnesse Communications and Board Member, Association of National Tourist Office Representatives

Ms Daisy Melwani - Editor E Travel Blackboard

Contact:

Dr David Beirman

Senior Lecturer - Tourism

School of Leisure, Sport and Tourism

Faculty of Business

University of Technology - Sydney

Tel Dir 02 9514 5159 Mob 0419 615 479

*Subject to confirmation as of 12/5/10

FREE marketing PR advice - this week unitl 28 May

Mon, 24 May 2010 00:00:00 -1000

This week only 24-28 May offering FREE confidential marketing PR advice. Send your enquiry to schedule in 15 min consultation. NO obligation.

Call: tel 02 - 9929 6044

Skype: finnsydney

Email: info@finnesse.com.au

Finland Australia Chamber of Commerece news April 2010

Wed, 14 Apr 2010 00:00:00 -1000

http://www.finland.com.au/newsletter_0410/index.html

DOs and DON’Ts to make life easier when dealing with the press

Fri, 15 Jan 2010 00:00:00 -1000

The joys of dealing with the press! They need you, and you need them but often the beautiful love affair never takes off the ground - despite the best of intentions of both sides. But there are some DO's and DON'Ts when dealing with the fourth estate which could make the possibility of getting coverage of your latest product a little easier - and keeping the journalist keen to give you more in the future.

DOs -

Meet deadlines. When a journalist asks for information, and pictures, by a set date it is because he/she has to meet a production deadline. If the information you send is late, it can hinder production. If a journalist can rely on you to send relevant information on time, you will build a trusting relationship that will work for you in the future. The worst scenario is a journalist repeatedly trying to contact you for information and pictures you promised to provide.

Provide concise and accurate information. Journalists are reliant on you, the expert, to provide accurate details of your new product. Make sure all these details are correct before you give the information to the journalist. Make sure the spelling of names, titles and any other details are absolutely accurate.

Know your stuff. When a journalist interviews you answer his/her questions as directly as possible. Good quotes can really make a story and makes life a lot easier for the journalist writing it. Also, make sure you have a range of high quality pictures that can be quickly provided to go with the story.

DON'Ts

Don't inundate the journalist with big press kits. Much of it just gets tossed in the bin. They need specific information on your new product, not pages and pages of information not relevant to the story.

Don't delay in returning a journalist's phone call or email. They obviously need to check something with you and it is in your favour to return the call as soon as possible.

Don't hound a journalist if your story is not used. It may have been pushed back an issue, or program, due to space available. Often journalists do not have the last say if a story is to be used or not.

Don't expect editorial because you have taken an ad. A story is used on the basis of its relevance. Advertorial is used in advertising supplements only.

Remember, building a trustworthy ongoing relationship with journalists can prove an absolute asset to your business growth and should be an integral part of your overall strategy.